Palm Springs Ephemera

On this page we feature other sorts of media about the Palm Springs area including View-Master reels, a promotional film strip, a few slides, a couple yearbooks, and even some music. The captions in [brackets], whenever possible, include labels from the original item in “quotation marks.” We add estimated dates and other details. For best viewing experience, choose the 720p or higher setting on the player. Click images to enlarge and/or read.

View-Masters & Filmstrips

FS#1. [“Palm Springs” 1940.] 35mm. Silent.
B/W. Stereoscopic filmstrip originally produced by Tru-Vue for tourists. Digitized (sadly not stereoscopically) and music added by Melissa.
VM#1. [Sawyer’s View-Master “Palm Springs, California” #186, ca. 1940s.] Color. Silent. View-Master Manufacturing Inc. Recorded for display by Deserted Films.
VM#2. [View-Master 3-D Tour of Palm Springs, Reel A “Resort Area,” 1978.] Color. Silent. View-Master Manufacturing Inc. Recorded for display by Deserted Films.
VM#3. [View-Master 3-D Tour of Palm Springs, Reel B “Indio and Coachella Valley,” 1978.] Color. Silent. View-Master Manufacturing Inc. Recorded for display by Deserted Films.
VM#4. [View-Master 3-D Tour of Palm Springs, Reel C “Aerial Tramway,” 1978 (or 1968? Others in 3-pack say 1978.)] Color. Silent. View-Master Manufacturing Inc. Recorded for display by Deserted Films.
Reels VM#1-4 were projected with this 1949 View-Master Projector made by Sawyer’s Inc.

Slides


Photos

Image#2. [AP News Photo in The Miami Herald, September 7, 1958.] AP News feature by John Beckler on the Coachella Valley, “Palm Springs: Incredible Oasis in the Desert.” Caption reads: “Wealth and poverty in the famed desert resort of Palm Springs, Calif., are contrasted in these pictures. Top photo shows one of the many plush homes, some costing up to $250,000, that give the city an appearance of a modern Baghdad. Below is the shack home of one of the 2,500 people who perform the menial chores that make the good life possible for wealthy visitors. There is a movement afoot to clear the slum section of Palm Springs to make way for a housing developmentโ€ฆ” To read more.

Object #20. [Handbill for Gala Opening for “A Film Retrospective in Honor of Frank Sinatra” at the Palm Springs Desert Museum, January 24, 1981.]

Image#3. [Auto on Road Driving Into or Near Palm Springs, ca. 1930.]

With the exception of the first one, the above photos were taken by Tony Burke circa 1928 – 1933 (more coming soon). Burke’s book, Palm Springs Why I Love You, is filled with photos he took while working as a publicist for the El Mirador. He sold many of his photos to newspaper syndicates, but itโ€™s possible he or the hotel sold copies as souvenirs? Regardless, he took tons of photos promoting Palm Springs and the hotel. The Palm Springs Historical Society has most of the famous people shot by Burke in their collection. We acquired these from a seller in 2025 and 2026.

About the above photos taken by the Clark family of Aurora, NY. This is J. Win and Josephine Wilson. J. Win, along with Wilson Howell, “worked together to secure the construction of [the Pines-to-Palms Highway] by Riverside County and the Federal Government.” It opened in June 1932. (See The History of the Pines-to-Palms Highway: The Story of J. Win Wilson, Wilson Howell, and Their Efforts to Bring About One of Californiaโ€™s Most Scenic Byways 2016, Steve Lech). PS, these two are posing in front of The Desert Inn in slide #9.


Postcards


Music & Ephemera

Object#2. [Aluminaire House (Albert Frey) Brochure, 2024.] Souvenir brochure about Albert Frey’s Aluminaire House located beside the Palm Springs Art Museum.
Object#14. [Palm Springs Aerial Tram: Fantastic Family Adventure, ca. 1973.] Informational booklet for Palm Springs Aerial Tram.
Object#3. [Fact Folder Brochure, March, 1959.]
Object#4. [Palm Springs Guide Brochure, March 19-25, 1961.]
Object#5. [The Follies Footlighter Newsletter, 1998.] Vintage-newspaper-style newsletter with information about the Follies’ eighth season, with performer bios, local ads, other historical Hollywood tidbits, photos of crew, and more.

From travelogue maps for The Happy Wanderers television (KCOP then later KNBC and KTLA, Los Angeles). Click each to read.

Written by Slim Barnard. About “Hubcap Willie” McDavid: He lived outside Palm Springs (probably the Whitewater area?) and sold found hubcaps and bottles he gathered in Banning. The article in Life below was in a special issue about how Americans spend money. See also this article by local, Ann Japenga, about illustrator Howard Burke!

Object#10. [Palm Springs Golf Course Score Sheet, September 21, 1969.]
Object#11. [Issue #1 of Palm Springs Limelight News from January 5, 1950.] Digital reproduction from Newspapers.com. Did you know that from January 1950 to late 1951 (no evidence yet it continued past September), Palm Springs boasted a newspaper other than The Desert Sun?

Yearbooks